https://www.jaymcginley.com/resume daily 0.75 2023-03-10 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607632775273-1KVFGBE3ZAUQ9FK2CLU0/Jay+in+Jedi+garb+teaching+a+group+of+children+in+Jedi+robes Resume - Former Jedi! https://www.jaymcginley.com/about-me daily 0.75 2024-09-08 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607636876746-E4B8YXZCL4BQTHEYKG9I/Jay+sitting+by+a+blue+wall+in+a+thinking+pose+wearing+sunglasses Me - Who am I? I ponder that question every day. Here’s what I’ve discovered so far: I played a Jedi at Walt Disney World. #maytheforcebewithyou That's right, I used to be an actor. But after a few years, I got better. Nowadays, I obsess over content due to my knack for spinning bewitching stories and zeal for mashing words together like Hot Wheels cars. Also, I spend much of my free time demanding that HGTV release more content. Ditto the National Geographic Channel. I’ve also discovered that it’s very difficult to find a recent picture of me without sunglasses. https://www.jaymcginley.com/projects daily 1.0 2024-09-08 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607635399649-9KX9MZTE8C2TZ94L9VLJ/Jay+wearing+a+leather+jacket%2C+red-rimmed+sunglasses%2C+and+a+yellow+beanie Projects - UX Copywriter Also… Former Jedi https://www.jaymcginley.com/projects/personal-style-guide monthly 0.5 2022-04-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608595810801-FZ1XNC614IHZDHS1O9XZ/Blue+banner+with+J+logo Projects - Jay McGinley - Style Guide https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608594842857-GW16RMS6IKNEYGCQWM97/Clickable+link+to+8+tips+for+building+a+modern+brand+that+slaps+article Projects - Jay McGinley - Style Guide https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608594954170-2AMXM2NG8Y3PNOLM0N77/clickable+link+to+bold%2C+bright+and+spunky%3A+headlines+for+a+first-rate%2C+first-aid+brand+article Projects - Jay McGinley - Style Guide https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608595007763-8NPOHUA149FD9Q05UME6/1.png Projects - Jay McGinley - Style Guide Cover of personal brand style guide https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327846431-UK6TUHJXMJG50YB5LCWP/2+%282%29.png Projects - Jay McGinley - Style Guide Introduction https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327846871-D1V85DU8IEWAFXJJA3BN/3+%282%29.png Projects - Jay McGinley - Style Guide About page https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327846241-C5EJYBVYH8KRBWPU969I/4.png Projects - Jay McGinley - Style Guide Mission statement https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327846117-ZCR4Z2WWECWCW37MZ09U/5.png Projects - Jay McGinley - Style Guide Vision statement https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327846365-NGMXB45Q3O7Q9O5H7ED0/6.png Projects - Jay McGinley - Style Guide List of personal values https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327847532-DKJE6H5FV31ES8UTXJII/8.png Projects - Jay McGinley - Style Guide Brand colors https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327847693-CMAP8XXDNZ8OO88KZO16/9.png Projects - Jay McGinley - Style Guide Primary fonts typography https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608595074352-C9R10CMZ1RH97HFJI1TW/9.png Projects - Jay McGinley - Style Guide Secondary fonts of typography https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327848055-I5OJG22YLJ7P5Y70V9KF/11.png Projects - Jay McGinley - Style Guide Example of content hierarchy structure https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327849685-8ONULCTUE81YXBWE7HIE/12.png Projects - Jay McGinley - Style Guide Attributes of brand voice https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608327850804-90ZCVDGNSA5JL8ZJDOCD/13.png Projects - Jay McGinley - Style Guide On-brand imagery featuring silly pictures https://www.jaymcginley.com/projects/website-copywriting-satellite monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608597324449-7VL4GANUBCQLT6RSGBJL/Blue+banner+with+image+of+cellphone+viewing+the+Satellite+homepage Projects - Satellite - Copywriting https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608579976166-YE0830ZSU7L9P8NW65VE/Screenshot+of+new+homepage Projects - Satellite - Copywriting Click to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608579929295-VJQWRVCP91RPNL40AX79/Screenshot+of+original+homepage Projects - Satellite - Copywriting Click to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608581144532-2LMBVSV8QJ4T13ZTG4DV/Screenshot+of+original+about+page Projects - Satellite - Copywriting Click to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608581418433-S2XQ85ILRKUISWR2QGCD/Screenshot+of+new+about+page Projects - Satellite - Copywriting Click to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1609865136414-CVBMGZ35ZC8W9X9LJ1CG/Screenshot+of+original+signup+page Projects - Satellite - Copywriting Click to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1609865884149-WLTF67L6A7S3YS1PK9CU/Screenshot+of+new+signup+page Projects - Satellite - Copywriting Click to enlarge https://www.jaymcginley.com/projects/mobile-marketing-plan-united-by-blue monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608600858745-MKZS5W8B8C9M18DXSGZR/Blue+banner+with+cellphone+showing+a+text+from+United+by+Blue Projects - United by Blue - Mobile Marketing https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608601216268-XHOLYGP9SVCDTG15HVHI/Two+cellphones+showing+two+texts+from+United+by+Blue Projects - United by Blue - Mobile Marketing - SMS Program Set the goal to build a database of subscribers so that United by Blue could tap into the inherent strengths of SMS marketing including the ability to be timely with messaging, to build brand loyalty, and to optimize on the fly. Set up the program to send 4 text messages a month with content ranging from mobile coupons, eco-volunteer opportunities, and exclusive early access to new clothing lines. Sample copy: Ready to make an impact? Click below to order your DIY Cleanup Kit. Leave the world better than you found it! Campfire season is here! Be the first to check out our new line of hoodies. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608601045670-NTGM6MBLJS387FWRMKM5/Pinterest+infographic+and+instagram+post+with+image+of+the+ocean Projects - United by Blue - Mobile Marketing - Social Media Strategy Targeted Instagram, Pinterest, and Facebook because the target market was between the ages of 18-44 and mostly female. For Instagram: Developed posts that featured quotes from leading ocean conservationists superimposed over high-quality imagery of the world’s oceans. For Pinterest: Created a mixture of content that was either infographics or featured pins of relevant merchandise. For Facebook: Developed a mixture of organic posts including educational and brand-building content and highly targeted carousel ads through Facebook advertising. Sample copy: What can you do for Plastic-Free July? Quit the big four of single-use plastic: coffee cups, water bottles, plastic bags, straws. Surf over to unitedbyblue.com to shop our #quitsingleuse starter kits. “The greatest threat to our planet is the belief that somebody else will save it.” - Robert Swan https://www.jaymcginley.com/projects/brand-strategy-satellite monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608599432836-VZPHK09WL97BU6T9WWYH/Blue+banner+listing+the+brand+themes+of+satellite Projects - Satellite - Brand Strategy https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608599507127-ICJMMIJPORLHM1S2ZTJZ/Six+brand+themes+of+Satellite%3A+Curiosity%2C+storytelling%2C+community%2C+engagement%2C+authenticity%2C+and+democracy. Projects - Satellite - Brand Strategy - Process Interviewed prospective audience compiling their needs, goals, and pain points. Conducted brainstorming sessions to establish our capabilities, internal values and culture, noble purpose, personality, shared values with our community, and the aspirational self-image of our target persona. Distilled ideas down to six main themes—Curiosity, Storytelling, Community, Engagement, Authenticity, and Democracy—which became the pillars of the Satellite identity. Those themes gave birth to the Satellite Tagline: Tell Your Story https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608052969524-HJKB5RVRDS8ZE7YPILDV/Brand+statement+for+satellite Projects - Satellite - Brand Strategy - Brand Statement Developed our brand statement to center the strategy around who we are, the needs of our target persona, and how we help them achieve their goals. Positioned ourselves away from social media platforms by describing ourselves as a tool rather than a network and a venue rather than a platform. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608053446275-1SHM6U53E1NARRHOPJOJ/Explanations+for+the+four+characteristics+that+make+up+the+Satellite+brand+voice Projects - Satellite - Brand Strategy - Brand Voice Defined the way we talk with our audience across all touchpoints singling out four brand voice attributes: Curious, Authentic, Friendly, and Advocate. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608056489319-JBXUBU4E78XDHTJMW2E5/Pinterest+pin+%2234+Ice+Breaker+Questions+to+Ask+Your+Friends%22 Projects - Satellite - Brand Strategy - Friendly https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608056343731-SPQQ17VM8JFWX62N96V5/CTA+text+says+%22Do+you+have+a+story%3F%22 Projects - Satellite - Brand Strategy - Curious https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608056463795-U3TJXR3A7C9E0BQIMWSK/Text+%22we+want+to+help+you+create+conversations+that+spark+storytelling+moments.%22 Projects - Satellite - Brand Strategy - Authentic https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608056738562-KGJ5QHNLYCYB4H5TKFJ4/%227+Hacks+for+Healthier+Social+Media+Use%22+Instagram+post Projects - Satellite - Brand Strategy - Advocate https://www.jaymcginley.com/projects/welcome-email-farm-to-kitchen monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608598740951-E7EV6YBE9BGZJQ2XWKN0/Green+banner+with+the+top+part+of+a+welcome+email+for+Farm+to+Kitchen Projects - Farm to Kitchen - Copywriting https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607747318541-L7YN95Q52WH4193D6Z7H/Top+half+of+the+Farm+to+Kitchen+welcome+email Projects - Farm to Kitchen - Copywriting - The Challenge In this class project, the challenge was to draft welcome email UX copy that would introduce users to the brand’s personality and teach them how the app works. Research Conducted user research and determined the brand voice should highlight a sense of discovery and be helpful, easy, and friendly. Conducted survey research including a question that A/B tested two introductory offers for the welcome email and the most effective offer was included in the final draft. Brand Voice in Action Sense of Discovery: There’s nothing better than sharing your favorite local discoveries with your friends. Helpful: Recommend your favorite local restaurant on the Farm to Kitchen app and receive a $5 credit in your account. Easy: Sign up and watch the recommendations roll in! Friendly: We really love local food. Other Considerations Used headlines for the scanners of the world. Broke down how to use the app into 3 easy steps. Focused the message by using only one central CTA: “Order Local Food” https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607748121996-LJPK5VKIADR6X6V2QRGU/Bottom+half+of+the+Farm+to+Kitchen+welcome+email Projects - Farm to Kitchen - Copywriting https://www.jaymcginley.com/projects/ux-writing-farm-to-kitchen monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608598292210-I1MODZIZN93PA4Y9J4OI/Green+banner+with+a+mockup+of+the+Farm+to+Kitchen+homepage Projects - Farm to Kitchen - UX Writing https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608226125112-VDVO5UJ8KI4UPFPMRRKY/User+persona+document+for+the+Young+Local+Food+Fanatic Projects - Farm to Kitchen - UX Writing Click user persona to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607726039176-11HNYWJHW16PNDYYZU9Z/User+story+map+for+Young+Local+Food+Fanatic Projects - Farm to Kitchen - UX Writing - User Story Map Developed a user story map so that I could visualize the user’s journey. Most basic user story: As a Young Local Food Fanatic, I want great local food conveniently delivered to my door and to have a platform where I can share local discoveries with my friends. User Insight: A food delivery app focused on local food presented the perfect opportunity to create a “recommend local discoveries to friends” feature that would mirror the way users might recommend their favorites to their friends outside of the digital world. Click user story map for a better view on Miro https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607728416137-8S0J2CY522HPKK52H0DT/Initial+sitemap+for+Farm+to+Kitchen+app Projects - Farm to Kitchen - UX Writing - Initial Sitemap Conducted a card sorting exercise with 5 potential users so that user preferences and expectations were taken into account (along with product goals) when designing the information architecture of the initial sitemap. Designed a system that was simple and streamlined while still solving user needs and goals. Click initial sitemap for a better view on Whimsical https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607742180158-3CCOZ0AQIIYKSXV3KXHK/User+flow+map+for+Young+Local+Food+Fanatic Projects - Farm to Kitchen - UX Writing - User Flows Designed a user flow to demonstrate a path the persona might take to accomplish her goals. Worked to understand the motivations of the user at every step of the experience which informed the UX writing. Highlights: Provided two different ways to sign up/login: on the homepage of the app and before the payment information screen which gives the user an avenue to explore the offering before making a commitment. Demonstrated how a user might look at recommendations by friends in the decision-making process and how she might pay it forward with recommendations of her own. Click user flow for a better view on Whimsical https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607743676613-X3EJVTE49PRM9UXHONJB/Word+cloud+where+helpful%2C+easy%2C+friendly%2C+and+fun+are+the+largest Projects - Farm to Kitchen - UX Writing - Brand Voice Conducted competitor research and collaborated with two other classmates on drafting and administering a survey with brand voice questions. Some insights: Imbued the brand voice with a sense of discovery because of the local food and recommendation aspect of the app. Asked survey takers to choose three adjectives to describe the brand personality based on some preliminary copy they were shown. The most common responses were helpful, easy and friendly. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1607744588841-Z5ZP30ZF4DOP1KHGHKOJ/Mockups+of+the+homepage%2C+about+page%2C+recommend+page%2C+and+a+notification+from+Farm+to+Kitchen Projects - Farm to Kitchen - UX Writing https://www.jaymcginley.com/projects/content-strategy-satellite monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608592739192-47P474IEIVOXP7TLSW1A/Blue+banner+with+image+of+cellphone+with+Satellite+blog Projects - Satellite - Content Strategy https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608225653484-1XAWVJSJAHQ5EQT9R8T9/Mind+map+showing+blog+post+ideas+for+each+objective Projects - Satellite - Content Strategy Click mind map to enlarge https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608596314676-XN5H1F9R7IURDL4TWP2T/Clickable+link+to+the+Co-Founders+of+Satellite+on+Genuine+Connection...+post Projects - Satellite - Content Strategy https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/1608596111531-DDRQU9YUURHIIKYFFY6K/Clickable+link+to+the+Welcome+to+the+Satellite+Blog+post Projects - Satellite - Content Strategy https://www.jaymcginley.com/projects/sweet-fish-media-content-writing monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/bc50df0b-286c-4b27-8909-8e1c8c4eabad/Burkland-Associates-logo.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/9a3e3379-e493-4202-b7e8-a6298235e924/Ingram_micro_logo.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/779565ba-2eef-49ef-a58e-5a00cd7584d1/Persuit-logo-clear-bkg2.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/7114aa77-c7e1-4b3e-be11-0e630bfd24d5/upstart+logo.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/5d183b9d-3de8-454c-bec9-1dd8ae67f0c8/Caylor-Solutions-logo.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/90f61528-aeaf-404d-bd40-443087336c0b/Parsable+logo.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/868ef89b-3476-4cfd-abea-799be8172597/Very+Blog+Snapshot.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd121505c14313a2237a9e4/8be7f3f2-752a-4c7a-9f42-f62795f9729e/B+Blog+Snapshot.png Projects - Sweet Fish Media - Content Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference.